As a proud member of the biotech industry—and a determined job seeker—it’s important that you showcase your involvement in the industry by developing your brand.  With the Internet in your corner, creating a brand is easier than you may think.  But a bit of effort will Read more…

LinkedIn has become the go-to site for individuals who want to display all aspects of their professional life in one place.  By setting up a profile you can showcase your resume, display your professional websites and blogs, garner recommendations, catch up with former associates, and acquire Read more…

Developing and maintaining an online presence is becoming more important as employers rely on online background checks to research candidates.  This is why it’s a good idea to create your own blog.  Blogs are a great technique for building your brand and enhancing your job search Read more…

An interesting practice seems to have cropped up among self-written social media profiles, where the phrases that have been taboo on resumes (like “self-motivated team player”) are creeping back into lists of job hunter credentials on LinkedIn. Unfortunately, these mundane, dry, and redundant phrases can make Read more…

At the six-figure level, you’ve probably used some level of marketing to sell aspects of your business to clients—or even sell a prospective employee on why they should join a company.  But have you thought about using these same marketing techniques to sell yourself as an Read more…

If you’re new to the world of personal branding, you may think that simply having an online identity boosts your brand.  Nothing could be further from the truth.  In fact, having the wrong information posted online could hurt your brand considerably. Building an online reputation—one you Read more…