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5 Key Areas to Target When Branding Your Resume

Customizing your resume for each position you apply to can be critical in today’s job search. It’s vitally important that your resume conveys that you are a perfect match for the job. When tailoring your resume to each specific position there are five key areas you want to remember to change:

1. Job Target/Title at the Top of Your Resume

Always change your target job title so that it reflects the specific position for which you are applying. This way, there is no confusion about the position you want to apply for and your experience.

2. Branded Career Summary

Make adjustments to your career summary by shifting information around and placing the most relevant skills, experience, and accomplishments FIRST.

3. Key Skills/Core Strengths

While keywords play an important role in ATS (applicant tracking software) the keywords on your resume also draw the hiring manager’s attention. Place the most relevant keywords and core strengths at the top of your core strengths/key skills section so that the hiring manager sees these first. This way, if they’re simply scanning the resume they’ll see them right away and won’t miss them.

4. Accomplishment Statements

Reword your accomplishment statements so that the most critical and relevant information is at the beginning of the bullet. This helps the initial eye scan by the lower-level HR rep who will be giving your resume the first review. It also helps those who are scanning through the document without a thorough read to spot the important info they need in order to make a decision about whether to invest more time.

5. Bullet Points

Finally, reorder your bullet points for each position so the most relevant for the position come first. For example, if you have experience in customer service and sales and you’re applying for a sales associate position put your sales-related bullet points first in each position description on your resume. Put them in order of significance from most relevant first to least relevant last. Again, this will ensure the most pertinent information gets read first in case the hiring manager doesn’t read your entire resume word for word.

Does your resume need a kick start? Check out our resume samples, consider partnering with one of our certified resume writers, or for additional job search-related advice, follow us on Twitter @GreatResume or read more articles on our blog.

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Jessica Holbrook Hernandez

A nationally recognized resume expert, Jessica Holbrook Hernandez is President/CEO of Great Resumes Fast and a former human resources manager and recruiter. Leveraging more than ten years’ experience directing hiring practices for Fortune 500 companies, Jessica's innovative and brand-driven resume development strategies have secured a 99.6% interview-winning success rate for her clients. As a global resume authority and trusted media source, Jessica has been featured and quoted numerous times throughout CNN.com, The Chicago Tribune, Monster.com, Local Job Network Radio, International Business Times, and more.
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  1. April 4th, 2012 at 08:07 | #1

    I always say, “Tailor your Cover Letter and Resume to suit each job application”. Read the Position Description of the job you are applying for and match the needs of the employer with your own. It will take a little time and effort, but in the end, it will be well worth it.

  2. April 25th, 2012 at 17:02 | #2

    Rewording your accomplishment statements is critical when submitting your resume.

  3. ken bedrosian
    May 5th, 2012 at 10:53 | #3

    very good information. you target accuracy. good job

  4. May 14th, 2012 at 09:17 | #4

    Does anybody have any job leads for Case Management or Human services?

  5. Dian Sheffield
    May 15th, 2012 at 19:46 | #5

    Valuable information. My cover letters have taken on a new perspective. Thank you

  6. June 26th, 2012 at 21:27 | #6

    Great tips you are sending! These info is very helpful to know when looking for a new position! THANKS SO MUCH!

  7. Lucy Schultz
    August 31st, 2012 at 11:37 | #7

    I live in Saginaw Michigan and have 25 years experience in Medical coding, billing, compliance, collections and I am a certified Insurance Coding and Billing Specialist. I have been out of work for 19 months now, I apply for jobs I am very qualified for and some I am over qualified. I get interviews but nothing comes of them. I have used this information about networking etc. I also have a Bachelors degree in Business Management. I am getting very discouraged and would like to relocate but I have a house that I need to sell as well as taking care of my elderly mother, so that is out of the question right now.

  8. November 5th, 2012 at 19:00 | #8

    Likewise, I live in Hawaii and have 20+ years as an administrative assistant. I’ve been out of work for over 2 years and also disappointed at the lack of results for which I’m either qualified or over qualified. Although, I understand an employer cannot discriminate age, it has crossed my mind that they may not wish to invest in a 57 year old.

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Jessica Hernandez, President of Great Resumes Fast is an expert panelist quoted numerous times throughout the newest release in this NY Times Bestselling Series:

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